Search Engine Optimization (SEO) is the process of increasing the amount of visi-tors to a Website by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. Most Internet users do not want to click through pages and pages of search results to find what they want, so where a site ranks in a search is essential for directing more traffic toward the site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine and displayed in the top search results. A website becomes a more powerful mar-keting tool when it is listed in the major search engines and internet directories.